Why Telemundo Won English-Speaking Viewers
By Cheval John | Vallano Media
This article was created with the assistance of artificial intelligence.
The final version was reviewed, edited and fact-checked by the author
Video Courtesy of Telemundo Deportes (Sports)
For decades, American sports media followed a simple formula: the biggest audiences belonged to English-language broadcasts.
That formula worked for generations.
The NFL, NBA, MLB, and major international events were built around the assumption that American viewers wanted coverage in English.
While Spanish-language sports networks grew steadily, they were often viewed as serving a separate audience.
The 2026 FIFA World Cup challenged that belief.
The tournament showed that modern sports audiences are not choosing broadcasts only because of the language being spoken.
They are choosing based on emotion, authenticity, storytelling, and connection.
One of the biggest media stories of the tournament happened away from the field: millions of viewers chose Telemundo’s Spanish-language coverage, including many fans whose primary language was English.
The lesson was bigger than soccer.
Fans were not simply choosing a language. They were choosing an experience.
The Numbers That Changed the Conversation
The 2026 FIFA World Cup Final between Spain and Argentina became a historic moment for soccer in the United States.
The championship match became the most-watched soccer event in U.S. history, demonstrating how far the sport has grown among American audiences.
Fox’s English-language broadcast delivered a record-setting audience, while Telemundo’s Spanish-language coverage also attracted a massive audience, proving that soccer’s appeal crosses traditional media boundaries.
Fox’s coverage averaged 38.9 million viewers, while Telemundo’s coverage averaged 23.9 million viewers, creating a combined U.S. television audience of nearly 63 million viewers across both broadcasts.
The numbers revealed two important stories at the same time.
First, Fox showed that English-language soccer coverage had reached a new level of mainstream popularity.
Second, Telemundo demonstrated that Spanish-language sports coverage had become a major destination for viewers far beyond traditional Spanish-speaking audiences.
The significance was not simply the size of the audience.
It was who was watching.
Earlier in the tournament, NBCUniversal reported that approximately one in five Telemundo World Cup viewers identified English as their primary language.
That statistic changed the conversation.
It showed that many fans were not switching because they suddenly understood Spanish.
They were switching because they connected with the broadcast.
Soccer Is an Emotional Language
Soccer has always been different from many other sports.
It is a global game built on culture.
A fan in the United States can watch a player from Argentina, Spain, Brazil, Japan, or Morocco and immediately understand the importance of the moment.
A dramatic goal does not require translation.
A player’s celebration does not require subtitles.
A national team’s journey does not need a language lesson.
The emotion is universal.
That is why some fans watch soccer broadcasts in languages they do not speak fluently.
They are looking for passion.
They are looking for atmosphere.
They are looking for a connection to the global culture of the sport.
Telemundo understood that opportunity.
The network did not simply provide a Spanish-language version of the match. It delivered soccer through a perspective that reflected how many fans around the world experience the sport.
That difference mattered.
The Power of the Broadcast Experience
A sports broadcast is not just about showing what happens.
It is about telling people why it matters.
The best broadcasters create memories.
Years later, fans often remember:
where they watched a historic match,
who scored the winning goal,
and the voice that described the moment.
In soccer, the commentary becomes part of the experience.
Telemundo benefited because it understood that fans were searching for more than information.
They wanted emotion.
They wanted storytelling.
They wanted a broadcast that matched the passion they felt for the game.
This explains why English-speaking viewers could enjoy a Spanish-language broadcast.
The connection was not created only through words.
It was created through the feeling behind those words.
Why This Matters for the Future of Sports Media
Video Courtesy of Telemundo Deportes (Sports)
The Telemundo audience growth represents a larger shift happening across entertainment.
Audiences are becoming more global.
Sports fans follow athletes across continents.
Teams have international rosters.
Social media allows supporters to connect with cultures they may never personally experience.
The old question was:
“What language does this audience speak?”
The new question is:
“What experience does this audience want?”
Companies that understand that difference will have an advantage.
A translation can change words.
A connection can change behavior.
That is the lesson Telemundo’s World Cup success provided.
Why International Experience Is Becoming the Future of Sports Media
Telemundo’s World Cup performance was not just a television story.
It was a business case study.
For years, many companies viewed language as something they needed to overcome.
They believed the solution was simply translating content into different languages.
But translation alone does not create loyalty.
Connection does.
The most successful global companies understand that audiences want to feel understood.
They want brands and organizations that recognize their culture, experiences, and interests.
Sports media is following the same path.
The next generation of successful broadcasters will not only be experts on statistics, tactics, and history.
They will be experts in people.
They will understand different cultures.
They will know how athletes from different backgrounds communicate.
They will be able to explain not only what happened, but why it mattered.
That is where international experience becomes a major advantage.
Language Is Becoming a Competitive Advantage
The growth of soccer in the United States has created a new challenge for sports media.
The audience is becoming more diverse.
The athletes are becoming more international.
The stories are becoming more global.
A modern soccer locker room may include players from several continents, each bringing different experiences and perspectives.
A broadcaster who understands those backgrounds can tell deeper stories.
They can provide context that goes beyond the scoreboard.
They can explain why a player’s journey matters.
They can build a stronger connection between athletes and fans.
This is why multilingual and multicultural talent is becoming increasingly valuable.
The advantage is not simply knowing another language.
The advantage is understanding another perspective.
Jozy Altidore Represents the New Era of Soccer Storytelling
Video Courtesy of Telemundo Deportes (Sports)
Jozy Altidore represents the type of international perspective that will become more important in sports media.
During his playing career, Altidore experienced soccer across multiple countries and cultures.
He played in:
Major League Soccer in the United States
Spain with Villarreal and Xerez
England with Sunderland and Hull City
Turkey with Bursaspor
The Netherlands with AZ Alkmaar
Canada with Toronto FC
Those experiences exposed him to different football traditions, coaching styles, fan cultures, and approaches to the game.
That background gives him something valuable as a storyteller.
Perspective.
A former player who has experienced different soccer environments can help audiences understand the human side of the sport.
They know the challenges of adapting to a new country.
They understand the pressure of representing a national team.
They recognize the differences between playing in Europe, North America, and other football cultures.
That knowledge creates better analysis.
Why Former Players With Global Experience Matter
The best sports analysts do more than describe plays.
They explain people.
A former player with international experience can often provide insight that statistics cannot.
They understand:
the pressure of a World Cup environment,
the challenges of moving to a foreign league,
the importance of cultural adjustment,
and the personal sacrifices athletes make.
This is why players like Altidore can become valuable voices after retirement.
They serve as translators between the sport and the audience—not necessarily by translating languages, but by translating experiences.
That is a major difference.
The Rise of the Multicultural Broadcaster
The future of sports media will increasingly belong to people who can connect across cultures.
We are already seeing the value of broadcasters who bring international backgrounds to their work.
Kate Scott (Abdo) has become one of soccer’s most recognizable media personalities partly because of her ability to operate comfortably in a global football environment.
Video Courtesy of CBS Sports Golazo
Her multilingual skills and international background allow her to connect with players, coaches, and audiences from different countries.
The same trend can be seen across global sports coverage.
The strongest broadcasters are often those who understand that sports stories are not isolated.
They are connected to:
geography,
culture,
history,
and identity.
The connection between Telemundo’s World Cup success and Jozy Altidore’s career is the same:
Understanding people creates value.
Telemundo succeeded because it understood that soccer fans wanted authenticity.
Altidore represents the value of someone who understands the global nature of the game.
Both demonstrate the same business principle:
The organizations and individuals that succeed in a global marketplace will be those who can build bridges.
A company that only speaks to one audience limits itself.
A company that understands multiple audiences creates opportunities.
Sports media is experiencing that transformation in real time.
The Future of Sports Media Will Be Built Around Trust
The next era of broadcasting will not simply be a competition between English and Spanish.
It will be a competition for trust.
Fans have more choices than ever before.
They can watch games on television, streaming platforms, social media clips, and international broadcasts.
The winners will be the networks and personalities that create the strongest connection.
Telemundo’s World Cup success showed that audiences will cross traditional boundaries when they believe they are receiving a more authentic experience.
Jozy Altidore’s international career shows why people with global experiences can help tell those stories.
The future belongs to storytellers who understand that sports are not just about games.
They are about people.
A New Era for American Sports Media
Video Courtesy of Telemundo Deportes (Sports)
The 2026 FIFA World Cup revealed something important about the future of sports media in the United States.
The biggest change was not just the size of the audience.
It was the diversity of that audience.
For years, the assumption was that American sports fans would naturally gravitate toward English-language broadcasts. While that remained true for many viewers, the World Cup showed that fans are increasingly making choices based on connection rather than tradition.
Fox proved that English-language soccer coverage had reached a new level of mainstream popularity.
Telemundo proved that Spanish-language coverage had become a major force capable of attracting audiences beyond its traditional base.
Together, the two broadcasts showed that the future of sports media is not about one language replacing another.
It is about creating more ways for fans to connect with the games they love.
The Business Lesson: Authenticity Creates Loyalty
The biggest lesson from Telemundo’s success applies far beyond soccer.
Businesses often focus on reaching the largest possible audience.
But reaching people is not the same as connecting with them.
A message can be delivered to millions of people and still fail if the audience does not feel understood.
Telemundo’s World Cup coverage succeeded because it represented more than a translation of the game.
It represented a relationship with soccer culture.
That is a powerful business lesson.
The companies that succeed in a global marketplace will not simply ask:
“How do we sell to this audience?”
They will ask:
“How do we understand this audience?”
That difference separates short-term attention from long-term loyalty.
Final Thoughts
The 2026 FIFA World Cup was historic not only because of what happened on the field, but because of what happened in front of television screens across America.
Millions of fans watched through different broadcasts, different languages, and different perspectives — but they shared the same passion.
Fox and Telemundo demonstrated two sides of the same story.
One showed the continued strength of English-language sports media.
The other showed the expanding power of Spanish-language coverage and multicultural storytelling.
The result was a larger lesson about the future of sports.
The most successful voices will not simply be the ones that speak the most.
They will be the ones that understand the most.
Language can open the door.
Authenticity builds the relationship.
Trust creates loyalty.
And in a global sport like soccer, the ability to connect people may become the greatest competitive advantage of all.
Video Courtesy of Telemundo Deportes (Sports)
Sources & Recommended Reading for Publication
FIFA — Official FIFA World Cup coverage and tournament information
NBCUniversal / Telemundo — Official World Cup coverage and audience announcements
Fox Sports — Official FIFA World Cup coverage and programming information
Sports Business Journal — Industry reporting on sports media audiences and World Cup viewership trends
How Police Officers Helped Shape the 2026 World Cup Fan Experience
By Cheval John | Vallano Media
This article was created with the assistance of artificial intelligence.
The final version was reviewed, edited and fact-checked by the author
Video Courtesy of NBC DFW
When fans think about the FIFA World Cup, they usually remember what happens on the field.
They remember the goals, the celebrations, the national pride, and the players who create unforgettable moments.
But a World Cup is not created only inside a stadium.
Behind every match are thousands of people working to make the entire experience possible. Transportation workers move supporters through cities. Volunteers help visitors navigate unfamiliar places. Medical teams prepare for emergencies. Hospitality workers welcome travelers from around the world.
And public safety workers help create the environment where those moments can happen.
The 2026 FIFA World Cup represents one of the largest sporting events ever held in North America. With matches taking place across 16 host cities in the United States, Canada, and Mexico, preparation requires cooperation between local agencies, emergency responders, tournament organizers, and community partners.
Police officers have an important responsibility in that process.
Their role is not simply responding when something goes wrong. Modern event security is built around planning, communication, coordination, and creating an atmosphere where fans can enjoy the tournament safely.
That is why police officers helped shape the 2026 World Cup fan experience.
They were not just protecting an event.
They were helping create the conditions where millions of fans could celebrate.
When fans think about the FIFA World Cup, they usually remember what happens on the field.
They remember the goals, the celebrations, the national pride, and the players who create unforgettable moments.
But a World Cup is not created only inside a stadium.
Behind every match are thousands of people working to make the entire experience possible.
Transportation workers move supporters through cities.
Volunteers help visitors navigate unfamiliar places.
Medical teams prepare for emergencies.
Hospitality workers welcome travelers from around the world.
And public safety workers help create the environment where those moments can happen.
The 2026 FIFA World Cup represents one of the largest sporting events ever held in North America.
With matches taking place across 16 host cities in the United States, Canada, and Mexico, preparation requires cooperation between local agencies, emergency responders, tournament organizers, and community partners.
Police officers have an important responsibility in that process.
Their role is not simply responding when something goes wrong. Modern event security is built around planning, communication, coordination, and creating an atmosphere where fans can enjoy the tournament safely.
That is why police officers helped shape the 2026 World Cup fan experience.
They were not just protecting an event.
They were helping create the conditions where millions of fans could celebrate.
From Security To Community Connection
Video Courtesy of USA Today Sports
One of the biggest changes in sports security is the focus on connection.
Large events are not only about managing crowds. They are also about creating trust between visitors and the communities hosting them.
The World Cup brings together supporters from different countries, cultures, and languages. For many fans, the experience extends beyond the match itself.
They visit neighborhoods, attend fan events, explore local businesses, and interact with residents.
That means every person they encounter can influence how they remember a city.
In Boston, FIFA highlighted a community-policing approach during the tournament where officers interacted directly with supporters while maintaining their security responsibilities.
The organization shared how officers and fans connected through conversations, photos, and positive exchanges, creating a more welcoming atmosphere around the event.
The example shows an important lesson about modern sports security:
Safety and hospitality do not have to be separate.
A secure environment can also be a welcoming environment.
The First Impression Of A Host City
A World Cup host city is introducing itself to the world.
Video Courtesy of Atlanta Police Department
Visitors will remember more than the stadium.
They will remember how easy it was to travel.
They will remember the atmosphere in the streets.
They will remember whether they felt welcomed.
Public safety workers are part of that first impression.
A professional interaction, clear communication, or helpful presence can influence how visitors view a community.
For international fans traveling thousands of miles, the tournament is not only about soccer.
It is about experiencing a new culture.
The people representing a city help define that experience.
Preparation Behind The Scenes
Video Courtesy of CBS New York
While fans experience the excitement of the World Cup, public safety agencies spend years preparing for the challenges that come with hosting a global event.
The work begins long before the opening match.
Arlington: Planning For A Global Spotlight
Arlington, Texas, one of the host locations for the Dallas-area World Cup matches, provides an example of how cities prepare for the responsibility of hosting a major international event.
The Arlington Police Department worked with FIFA, the North Texas FIFA World Cup organizing committee, and other public safety partners to prepare operational plans for the tournament.
The department also focused on maintaining regular police services while supporting World Cup operations.
That balance is one of the biggest challenges for any host city.
A major sporting event does not replace a city’s everyday responsibilities.
Police departments must support visitors while continuing to serve the residents who live there.
Philadelphia: Protecting A Global Gathering
Philadelphia also prepared for its role as a World Cup host city through coordination between multiple law enforcement and public safety organizations.
Federal and local agencies worked together on plans designed to support the safety of residents, visitors, and fans attending World Cup events.
These preparations highlight an important reality:
A successful World Cup requires teamwork.
No single organization creates a safe tournament.
It takes cooperation between police, emergency responders, transportation officials, stadium personnel, volunteers, and community organizations.
Communication Creates Confidence
One of the most important parts of public safety is communication.
International events create unique challenges because visitors may not understand local systems or procedures.
Clear communication helps fans feel comfortable.
That can include providing directions, assisting visitors, explaining procedures, and creating a professional presence.
Language can also play an important role.
Even a simple effort to communicate with someone from another country can create a stronger connection.
Language is more than words.
It is a bridge to trust.
The Business Lesson Behind The World Cup Experience
The World Cup offers lessons that go far beyond soccer.
The biggest lesson is that experiences are created by everyone involved.
Fans may remember the match they attended, but they also remember everything surrounding it.
How easy was it to get around?
How welcomed did they feel?
How organized was the event?
How did people treat them?
Those details shape the memory.
Everyone Represents The Experience
Businesses understand the importance of customer experience.
Video Courtesy of CBS 42
A company can spend millions building its brand, but one interaction with an employee can influence how customers feel.
The same principle applies to a World Cup host city.
The stadium represents the event.
The players represent the competition.
But everyone visitors encounter represents the experience.
That includes police officers, volunteers, transportation workers, hospitality employees, and community members.
The lesson is simple:
Everyone involved in the experience is part of the brand.
The Invisible Work Behind Visible Moments
When fans celebrate a goal or watch a historic match, they see the final product.
They do not always see the planning meetings, training sessions, emergency preparations, and coordination that made that moment possible.
That is the nature of behind-the-scenes work.
The best operations often go unnoticed because everything works smoothly.
Public safety workers contribute to that success by creating the conditions where fans can enjoy the tournament.
Their impact may not appear on a scoreboard, but it is part of the event’s legacy.
Final Thoughts
The players will create the moments that become World Cup history.
But thousands of others will help make those moments possible.
Police officers and public safety workers are part of that group.
Their role goes beyond protecting a tournament.
They help welcome visitors, support communities, and create an environment where the world can come together through soccer.
The greatest sporting events are remembered not only because of what happened on the field, but because of how people felt while experiencing them.
And that is why the people protecting the celebration are also part of the celebration itself.
How Regional Broadcasters Told the Stories Behind the Games Of The World Cup
By Cheval John | Vallano Media
This article was created with the assistance of artificial intelligence.
The final version was reviewed, edited and fact-checked by the author
Video courtesy of Fox Sports
When people look back at the 2026 FIFA World Cup, they will remember the champion, the dramatic matches, the fans filling stadiums across North America, and the moments that captured global attention.
But one of the tournament’s most interesting business stories happened away from the field.
It happened inside local television stations, radio studios, newspapers, and digital newsrooms.
The World Cup was a global event, but every host city experienced it differently. That created an opportunity for regional media organizations to do something national broadcasters could not always do: explain what the tournament meant to the people who lived there.
National networks owned the live broadcasts.
Regional media owned the local stories.
And that became their competitive advantage.
The World Cup Was More Than Matches—It Was a Local Story
A national broadcast can show a goal, a celebration, or a championship moment.
But hosting a World Cup creates thousands of questions beyond the scoreboard.
Fans wanted to know:
Where could they celebrate after matches?
Which restaurants were welcoming international supporters?
How would transportation change?
What neighborhoods were hosting events?
How were local businesses preparing?
Those stories required journalists who understood the community before the cameras arrived.
That is where regional media organizations had an advantage.
They already had relationships with residents, businesses, and community leaders.
They were not introducing themselves to the city.
They were already part of it.
Houston: A City Story Beyond Soccer
Houston became one of the clearest examples of how the World Cup became a local business and community story.
Video Courtesy of Fox 26 Houston
Coverage extended beyond matches at the stadium. Local reporting focused on tourism, infrastructure, business preparation, volunteer efforts, and the legacy initiative known as Impact Houston 26.
Houston organizers projected more than 500,000 visitors and approximately $1.5 billion in regional economic impact connected to the tournament. Those figures were projections used for planning purposes, but they demonstrated why the World Cup became one of Houston’s biggest civic stories.
For regional media, that created months of coverage.
The story was not only:
“Houston is hosting World Cup matches.”
The bigger story was:
“How will the World Cup affect Houston residents, businesses, and neighborhoods?”
That is the type of question local journalism is built to answer.
Seattle: Connecting a Global Event to Local Communities
Video Courtesy of KOMO News
Seattle followed a similar path.
Before the tournament, Visit Seattle projected that hosting six World Cup matches could generate approximately $929 million in economic impact for King County, including more than $100 million in direct state and local tax revenue and support for more than 20,000 jobs. Those numbers were projections, but they helped drive planning and coverage throughout the region.
Seattle’s host committee also launched a small business initiative designed to help businesses prepare for potential opportunities connected to the tournament.
Local media covered those efforts because they mattered directly to residents.
The World Cup became more than a sports event.
It became a community story.
How Regional Media Created Value Beyond the Stadium
The biggest difference between national and regional coverage was perspective.
National broadcasters told audiences what happened.
Regional media explained what it meant.
Every Host City Had a Different Story
Kansas City highlighted its soccer culture and community identity.
Video Courtesy of KCTV 5 News
Philadelphia connected the tournament with its history, neighborhoods, and tourism.
Atlanta showed how a World Cup affected entertainment districts, hospitality businesses, and transportation systems.
Each city had its own experience.
Regional journalists understood those differences because they lived them.
Video Courtesy of KCTV 5 News
Local Businesses Became Part of the Coverage
The World Cup created stories about people who normally would not appear in sports coverage.
Restaurant owners preparing for international visitors.
Hotel employees welcoming fans.
Small businesses creating special promotions.
Volunteers helping supporters navigate unfamiliar cities.
Those stories mattered because they connected the world’s biggest sporting event to everyday life.
They also created value for advertisers.
A national advertisement reaches a large audience.
Local media helps businesses reach the right audience.
A restaurant does not need every viewer watching worldwide.
It needs customers nearby.
A local attraction does not need everyone interested in soccer.
It needs visitors looking for experiences.
Regional media understands that relationship.
Digital Media Expanded the Opportunity
The World Cup also created a major digital opportunity.
Video Courtesy of CBS Philadelphia
Visitors searched for:
Restaurants.
Fan events.
Transportation information.
Attractions.
Neighborhood guides.
Regional outlets became information hubs.
Articles, videos, newsletters, podcasts, and social media posts allowed local journalism to reach audiences far beyond traditional television viewers.
The tournament became an opportunity to introduce local media brands to people around the world.
Why Regional Media Won the Long Game
The greatest advantage regional media gained was not just audience growth.
It was trust.
A global event creates millions of questions.
Visitors need guidance.
Residents need information.
Businesses need visibility.
Communities need their stories told.
Regional media organizations were positioned to provide all of that.
National and Regional Media Served Different Purposes
This was never a competition where one replaced the other.
National broadcasters provided:
Global reach.
Live match coverage.
Major production resources.
Regional media provided:
Local knowledge.
Community relationships.
Human-interest storytelling.
Practical information.
Both were necessary.
The complete World Cup experience required both perspectives.
Business Lesson: The Power of Owning Your Community
The biggest lesson from the 2026 World Cup is that success does not always come from being the biggest.
Sometimes it comes from being the most connected.
Regional broadcasters did not have the largest audiences.
They did not own the international rights.
They did not compete with the biggest media companies.
Instead, they focused on what they had:
A relationship with their audience.
They understood their communities better than anyone else.
They knew what questions people were asking.
They told stories that could not be replicated by a newsroom thousands of miles away.
That lesson applies to every business.
A company does not always win by reaching everyone.
It wins by becoming valuable to the people it serves.
A restaurant succeeds by becoming trusted locally.
A small business succeeds by understanding its customers.
A media company succeeds by becoming the source people turn to when they need information.
The World Cup showed that local expertise remains one of the strongest competitive advantages in business.
Final Thoughts
The 2026 FIFA World Cup will be remembered for the competition on the field.
But one of its most overlooked victories happened away from the stadiums.
Regional media organizations showed that local storytelling still matters in a global era.
National broadcasters told the world what happened during the matches.
Regional broadcasters told the world what those matches meant to their communities.
They documented the businesses, fans, volunteers, and neighborhoods that made the tournament unique.
The trophy celebrated the champion on the field.
But regional media earned a different kind of victory:
They proved that when the world comes to your city, the most valuable stories are often the ones only local voices can tell.
Video Courtesy of KCTV 5 News
Sources:
FIFA World Cup 26 Official Website
Seattle FIFA World Cup 26 Host Committee
Visit Seattle World Cup Economic Impact Projection
Seattle FIFA World Cup 26 Small Business Initiative
Houston Business Journal: Impact Houston 26 Coverage
Options To Choose From In Language Learning
By Cheval John
Now that you know the importance of learning foreign languages, the question is how do you start?
They are plenty of options to choose from.
You can look to youtube to see which content is out there in the target language you want to learn.
If you are looking to learn italian here are some channels to get started
Easy Italian
This channel allows you to follow along the conversation they have with the locals while having the subtitles in it.
They ask questions ranging from what is your favorite food to sports.
If you are interesting in sports then I would suggest
DAZN Italia
It is a sports channel targeted to the italian language.
They have pregame shows live before the soccer match occurs
Here is an example of live show from dazn italia
Listen to music in the target language
At first it will sound like jibberish at the beginning because you are getting use to a different language.
Over time you will get use to the rythm of the language and it will get easier if you are consistent.
I would suggest starting out at 30 minutes a day listening to the music so you would not get overwhelmed.
One app I would recommend is tunein radio app.
They have a selection of music channels you can choose from in the target language.
If you like music from the 70s 80s and early 90s, they are channels dedicated to that.
No matter the language you can find the music in those genres.
I would also suggest using apps like Babbel Memrise and Pimsleur
Babbel and Memrise are those apps where you learn new words in the target language.
I started learning a third foreign language using babbel at first
However I believed that did not fit me and I switched to memrise.
Though both of those apps have the same features with learning new words in different situations and space repitition, I believed memrise was the better fit for me.
Now babbel have a great blog regarding languages which I like
Pimsleur has been around since the 70s and it get you used to speaking.
They have 30 lessons in each scenario where you repeat after the speaker to practice your target language.
Each lesson is for 30 minutes and the best way is to do each lesson everyday to keep up with the consistency of practicing speaking.
Some languages like spanish french and italian have five levels of lessons for 30 days. So if you complete all five levels you would have spent a total of 75 hours in about 6 months of practicing speaking.
If you have any other resources or advice in learning languages, leave them in the comments below
The Small Businesses That Won Big During the 2026 FIFA World Cup
By Cheval John | Vallano Media
This article was created with the assistance of artificial intelligence.
The final version was reviewed, edited and fact-checked by the author
Video Courtesy of WFAA
Every four years, the FIFA World Cup becomes much more than a football tournament.
It becomes a global gathering that brings together supporters from different cultures, languages, and backgrounds, all united by the world’s most popular sport.
The 2026 FIFA World Cup raised that standard even higher, becoming the first tournament to feature 48 national teams and the first to be co-hosted by the United States, Canada, and Mexico.
The expanded format brought more matches, more visitors, and more opportunities for communities across North America.
Much of the attention understandably centered on the action inside the stadiums.
The world’s biggest stars competed for football’s most prestigious trophy while billions of viewers followed every dramatic moment from around the globe.
Yet another competition quietly unfolded outside the stadium gates.
It wasn’t between football clubs or national teams.
It was between businesses trying to serve millions of traveling supporters.
Global corporations invested heavily in sponsorships, advertising campaigns, and worldwide marketing initiatives.
Their logos appeared on television broadcasts, inside stadiums, and across digital platforms throughout the tournament.
At the same time, local entrepreneurs found their own ways to participate.
Restaurants welcomed supporters before and after matches.
Hotels became gathering places for international visitors.
Coffee shops filled with traveling fans and journalists planning their day.
Transportation providers helped visitors navigate unfamiliar cities.
Independent retailers introduced tourists to products that reflected the character of their communities.
While official sponsors helped tell the story of the tournament on a global stage, local businesses helped visitors experience each host city in a personal way.
That distinction matters.
The World Cup is often measured by television ratings, attendance records, and sponsorship revenue.
Those numbers are important, but they tell only part of the story.
Every supporter who travels to a match also needs somewhere to sleep, somewhere to eat, transportation around the city, and recommendations on what to see and do.
Those everyday decisions create opportunities for thousands of businesses that have no official relationship with FIFA.
This is where the local economy comes into focus.
Unlike global brands that spend years planning international campaigns, small businesses often succeed because they can react quickly to changing circumstances.
They understand their communities, know their customers, and can adapt almost overnight when demand changes.
That flexibility became one of their greatest strengths during the tournament.
The World Cup Economy Extends Beyond the Stadium
For many visitors, purchasing a match ticket represented only one expense during their trip.
Travelers also booked hotel rooms, dined at local restaurants, used public transportation and ride services, visited museums and attractions, shopped at neighborhood stores, and attended fan festivals even on days without matches.
Host cities recognized this long before the opening match.
Local organizing committees, tourism agencies, chambers of commerce, and business organizations spent years preparing for the influx of international visitors.
Their goal extended beyond successfully hosting football matches.
They wanted visitors to explore the city, support local businesses, and leave with positive memories that could encourage future tourism.
That broader economic activity is one reason governments and host cities invest significant resources into hosting major sporting events.
The matches may last only ninety minutes, but visitors often spend several days exploring the city around them.
For many small businesses, those extra days matter just as much as the matches themselves.
Houston’s Unexpected World Cup Hero
Video Courtesy of The Houston Chronicle
Perhaps no story illustrates that opportunity better than one that unfolded in Houston before Brazil’s Round of 32 match against Japan.
Thousands of Brazilian supporters gathered for a festive march toward the stadium.
Wearing the country’s famous yellow jerseys and carrying flags, fans filled the streets with music and chants that reflected one of football’s most passionate supporter cultures.
Unexpectedly, the planned musical group leading the procession became unavailable.
That could have disrupted one of the day’s signature fan events.
Instead, organizers turned to an unlikely participant.
Local pedicab driver Frank Pipkins had equipped his bicycle with speakers.
Rather than simply transporting passengers, he accepted the opportunity to lead the procession through the streets, playing Brazilian music while thousands of supporters followed behind him toward the stadium.
What began as a normal workday became one of Houston’s memorable World Cup stories.
Pipkins was not an official tournament ambassador.
He was not part of a multinational sponsor.
He simply recognized an opportunity, solved an unexpected problem, and became part of the fan experience.
His story captures one of the most valuable lessons in business.
More often, they appear unexpectedly, rewarding those who are prepared to adapt quickly and provide value when circumstances change.
That lesson extends far beyond football.
For entrepreneurs, flexibility is often just as valuable as financial resources.
For small businesses, being able to respond immediately can become a competitive advantage that much larger organizations struggle to match.
Where Hospitality Became the Home Team
If the matches created unforgettable moments inside the stadiums, the businesses surrounding them helped shape everything that happened before and after kickoff.
For many visitors, the World Cup experience did not begin when the referee blew the opening whistle.
It began when they checked into a hotel.
It continued over breakfast at a neighborhood café.
It took shape while asking for directions, finding transportation, discovering a local restaurant, or meeting fellow supporters at a fan festival.
Those moments rarely appear in tournament highlight reels, yet they often become the memories visitors carry home.
That is where local businesses played one of the most important roles of the 2026 FIFA World Cup.
Restaurants Became Gathering Places
Video Courtesy of CBS New York
Restaurants have always been part of the football experience, but during the World Cup they became something much larger than places to eat.
They became meeting places.
Supporters from different countries gathered to discuss matches, celebrate victories, and experience the culture of the host city.
Some restaurants extended their operating hours or adjusted staffing to accommodate increased demand around matchdays.
Others benefited simply because thousands of additional visitors were exploring nearby neighborhoods.
Houston offered several examples of how local restaurants responded to the tournament.
Some restaurants near fan activity and stadium-related events reported stronger business during the World Cup than they typically experienced during the summer.
Local reporting highlighted businesses that welcomed visitors from around the world while adapting to increased customer traffic during the tournament.
Not every customer entered because of a marketing campaign.
Many arrived because another visitor recommended the restaurant, a hotel employee suggested it, or they happened to discover it while exploring the city.
That kind of organic visibility is something money alone cannot easily buy.
It reminds business owners that exceptional service often becomes the most effective form of advertising.
Hotels Became the First Welcome
For international visitors, hotels often created the first impression of a host city.
Front desk employees answered questions that went far beyond check-in procedures.
Where is the nearest train station?
Which restaurant serves local specialties?
How do I reach the stadium?
What attractions should I visit before tomorrow’s match?
Those conversations happened thousands of times throughout the tournament.
Hotels became unofficial visitor centers, helping travelers understand cities they had never visited before.
This role is sometimes overlooked because it happens quietly.
Yet hospitality professionals influence the visitor experience in meaningful ways.
A helpful recommendation can lead a guest to a family-owned restaurant.
Clear directions can reduce the stress of navigating an unfamiliar city.
A friendly welcome can shape someone’s perception of an entire destination.
Major sporting events remind us that customer service is not simply a transaction.
It is part of the product.
Coffee Shops and Neighborhood Businesses Benefited
Coffee shops also became part of the daily rhythm of the tournament.
Supporters stopped in before early matches.
Journalists worked on stories between games.
Volunteers, transportation workers, and local residents shared space with visitors from around the world.
Independent cafés offered something many travelers appreciate during long trips: familiarity combined with local character.
The same was true for neighborhood bakeries, convenience stores, pharmacies, and other small retailers.
These businesses may never appear in official World Cup advertisements, yet they provide many of the services that make a visitor’s stay comfortable.
In many ways, they represent the everyday economy that powers every major sporting event.
Local Retailers Offered Something Different
Official FIFA merchandise remained popular throughout the tournament, but many visitors also searched for souvenirs connected to the cities they visited rather than only the competition itself.
Independent retailers offered locally inspired apparel, artwork, gifts, handcrafted products, and city-themed memorabilia that reflected the character of each destination.
For tourists, purchasing from a neighborhood business often meant taking home something unique.
For entrepreneurs, it represented an opportunity to introduce visitors to the local culture while supporting the regional economy.
This highlights an important distinction.
Official merchandise celebrates the tournament.
Local businesses celebrate the host city.
Together, they create a richer experience for visitors.
Small Businesses Moved Faster Than Large Organizations
One of the greatest strengths of small businesses is speed.
Large corporations often require multiple approvals before launching a new campaign or changing an existing strategy.
Local entrepreneurs usually do not.
A restaurant can adjust staffing after seeing increased reservations.
A transportation provider can position vehicles where crowds are expected.
A retailer can highlight products that appeal to visiting supporters.
These decisions can sometimes be made within hours instead of weeks.
The World Cup demonstrated how valuable that flexibility can be.
While multinational companies excel at global reach, local businesses often excel at responding to immediate customer needs.
Neither approach is inherently better.
They simply solve different problems.
Success Was Never Guaranteed
Video Courtesy of CBS Texas
It would be easy to assume that every business located near a World Cup venue benefited from the tournament.
The reality was more complicated.
Some businesses experienced increased customer traffic because of their location, preparation, or ability to adapt.
Others encountered unexpected challenges.
Video Courtesy of Global News
Road closures, security perimeters, changing pedestrian routes, and transportation adjustments affected how visitors moved through host cities.
In some cases, businesses located close to event zones actually found themselves harder to reach despite being physically nearby.
These contrasting experiences offer an important reminder.
Hosting a global event creates opportunity.
It does not guarantee success.
Businesses still need planning, flexibility, and a clear understanding of customer behavior.
Those that adapted to changing conditions generally positioned themselves more effectively than those that relied solely on location.
That lesson applies long after the World Cup ends.
For entrepreneurs in any industry, success often belongs not to those with the biggest budgets, but to those who recognize changing circumstances and respond before everyone else.
The greatest lesson from the 2026 FIFA World Cup is not that small businesses replaced global brands.
It is that they complemented them.
Official FIFA partners played a vital role in making the tournament possible.
Their investments helped support the competition, global broadcasting, fan engagement, and the infrastructure that allows an event of this scale to reach billions of people around the world.
At the same time, local businesses delivered something those global campaigns could never fully provide.
They gave each host city its personality.
Video Courtesy of CBS Boston
A supporter may remember watching a dramatic goal on television, but they may also remember the family-owned restaurant where they celebrated afterward, the hotel employee who recommended a hidden local attraction, the neighborhood café where they met fellow supporters, or the pedicab driver who unexpectedly became part of Brazil’s march through the streets of Houston.
Those are experiences that cannot be mass-produced.
They are created one customer at a time.
Local Businesses Sold the City
One of the biggest misconceptions about mega sporting events is that only the largest corporations benefit financially.
The 2026 FIFA World Cup showed that the economic story is far more complex.
Every visitor arriving in a host city created demand that extended well beyond the stadium.
Visitors needed transportation.
They needed accommodations.
They purchased meals.
They visited local attractions.
They bought souvenirs.
They asked residents for recommendations.
In other words, they participated in the everyday economy of the city.
This is one reason economists and tourism officials often evaluate major sporting events by looking beyond ticket sales alone.
The impact of visitor spending reaches restaurants, hotels, transportation providers, entertainment venues, retailers, and numerous service businesses that may have no official connection to the tournament itself.
The World Cup became an opportunity for communities to introduce themselves to an international audience.
Every positive interaction helped shape how visitors viewed that city long after they returned home.
Why Experience Became the Real Product
One of the strongest themes to emerge from the tournament was that businesses were selling more than products.
They were selling experiences.
A restaurant did not simply serve lunch.
It became the place where supporters celebrated a last-minute goal.
A hotel did not simply provide a room.
It became the starting point for a family’s World Cup adventure.
A transportation provider did not simply offer a ride.
They helped visitors navigate an unfamiliar city with confidence.
Frank Pipkins’ story illustrates this perfectly.
His pedicab was originally intended to transport customers.
Instead, it became part of one of Houston’s most memorable fan celebrations.
That transformation did not happen because of an expensive marketing campaign.
It happened because he recognized an opportunity, solved a problem, and enhanced the experience of thousands of supporters.
For entrepreneurs, this may be the tournament’s greatest lesson.
Customers often remember how a business made them feel long after they forget the transaction itself.
A Blueprint for Future Host Cities
The lessons from 2026 extend beyond football.
Future Olympic Games, NCAA championships, Super Bowls, FIFA Club World Cups, international festivals, and other major events will continue bringing visitors into local communities.
Each event presents similar questions for entrepreneurs.
How can we better serve new customers?
How can we showcase our community?
How can we create experiences that visitors will remember?
Businesses that begin answering those questions before an event arrives are often in a stronger position than those that wait until crowds appear.
Preparation matters.
Flexibility matters.
Hospitality matters.
More Than an Economic Story
The 2026 FIFA World Cup will be remembered for historic matches, unforgettable goals, and the successful expansion to 48 teams.
It should also be remembered for something less visible.
The tournament highlighted the important role that local entrepreneurs play in the success of global events.
While international sponsors connected billions of viewers to the competition, neighborhood businesses connected visitors to the communities that welcomed them.
Those businesses transformed ordinary transactions into memorable experiences.
They helped visitors discover local culture.
They answered questions.
They solved problems.
They created moments that could never appear on a sponsorship billboard.
Final Thoughts
The hidden winners of the 2026 FIFA World Cup were not measured solely by revenue or customer counts.
Their success was reflected in the experiences they helped create.
From Houston’s pedicab driver unexpectedly leading thousands of Brazilian supporters through the streets, to restaurants welcoming fans from around the world, to hotel employees offering directions and recommendations with a smile, local entrepreneurs became an essential part of football’s biggest celebration.
The World Cup lasted a month and about two weeks.
The relationships, memories, and goodwill created by those businesses have the potential to last much longer.
For entrepreneurs, the message is clear.
You do not need a multinational marketing budget to make a meaningful impact during a global event.
Sometimes the greatest opportunity comes from doing the small things exceptionally well.
And in 2026, while the world’s attention was fixed on the pitch, countless local businesses quietly reminded us that football’s biggest tournament is also a celebration of the communities that open their doors to the world.
Sources:
FIFA – 2026 FIFA World Cup™ Official Information
FIFA – Houston FIFA Fan Festival™ Guide
Houston Chronicle – Did the World Cup Live Up to Its Economic Promise for Houston’s Restaurants?
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